We delivered an MVP for a health tech company’s sales department to improve the sales process. This solution refers to the Primary Care First (PCF) calculation beneficial product, which:
took us to develop the MVP
change in the sales approach
for MVP maintenance when not in use
United States of America
Healthcare
Team composition:
Service provided:
This project is a collaboration with medASTUTE, a US-based healthcare consulting company and our business partner. During one of our meetings, medASTUTE informed us about an opportunity to team up on a PCF-related project for a health tech company. medASTUTE’s client tried to sell a service that supports a transition from one financial structure to another and calculates financial benefits.
However, their sales cycle was inefficient. It demanded too much data from the potential clients upfront, which led to difficulty in finding customers due to the huge amount of private practice/hospital data to be shared with the company to run tests and figure out eligibility for PCF application. We offered our expertise to develop an MVP for the sales department that would take publicly available data (instead of inquiring it from the practices) and provide correct results for the companies.
The project result is an MVP, a concise version of the original solution that would use publicly available data without an extra need for client’s data. MVP showcases the demo results to the clients during the sales process without asking them for anything before they see the product.
Tech side:
Biz side:
The MVP automated the sales process, reducing the time and effort required to engage with potential clients, thus allowing the sales team to close deals faster.
The MVP required no maintenance costs when not in use and reduced the need for manual intervention, cutting operational cost and offering a cost-effective solution.
The automation of this MVP solution provided significant value in establishing medASTUTE’s credibility in the Healthcare Analytics market.
medASTUTE identified two other markets (telehealth and Medicare services) and prototyped solutions for both markets, which led to a much larger market potential.
Primary Care First is designed to reduce Medicare spending by preventing avoidable hospital admissions and improving quality and access to care. It increases patient access to advanced primary care services and offers physician practice groups an innovative payment structure (fee-for-service to value-based care) with financial benefits to provide these additional health services.
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